today is Oct 01, 2022

Thanks, Marty! image: snowbrains

Moving to a new ski town can be exciting, challenging, and a bit scary at times.

New mountains, new people, new winding mountain roads, new friends, new lingo, new culture, and new ski shops.

I started spending time in Park City, UT in 2018.

Bransford getting fired up on world cup ski jumping. He used to jump! image: snowbrains

After navigating the local mountains and culture a bit, I realized I needed a ski shop to get skis mounted and tuned and ski boots fitted and advice absorbed.

After tumbling through a few shops, I found one that could deliver it all at a high level:  Jans.

Marty Bransford are boot-fitting ninjas.

Stoked to have had all these mounted up and punched at Jans. image: snowbrains

Jared and the ski maintenance crew can tune and mount any ski or board.

I even saw them working on a crazy snow skate when I was there last.

And it doesn’t stop there.

Ski jigs and stuff. image: snowbrains

Jans rolls deep

They sell everything, rent everything, and guide everything.

Jans Gear For Sale:

  • Skiing
  • Snowboarding
  • Avalanche Gear
  • Mountain Biking
  • Rock Climbing
  • Flying Fishing
  • Outdoor Clothing
  • Guiding

Jans Rentals:

  • Skis
  • Snowboards
  • Mountain Bikes
  • Mountain Clothes
  • Camping Gear
  • Fly Fishing Gear

Jans Guiding:

  • Snow Shoeing
  • Cross Country Skiing
  • Backcountry Skiing
  • Hiking
  • Mountain Biking
  • Road Biking
  • Rock Climbing
Jans punched my new boots out for me. image: snowbrains

Just this season, I barged into Jans with 3 pairs of new ski boots to be fitted and 5 pairs of skis to be mounted.

Jans saved me this season mounting up all my skis and punching out all my boots just before my 2-month trip to Alaska to heli-ski guide for my first season.

They didn’t hesitate, they knew exactly what to do, and they got it done on time.

They also do bikes! image: snowbrains

What’s really nuts are the rentals at Jans.

They rent our about damn near everything you could ever need in the mountains…

  • Skis
  • Snowboards
  • Mountain Bikes
  • Mountain Clothes
  • Camping Gear
  • Fly Fishing Gear

Jans “Trade In-Trade Up” program for kids is a money-saver.

“When you buy a new kids’ skis, boots, and bindings package at Jans, we’ll give you a 30% discount. And when your child outgrows that gear, you can trade it in with your original receipt, and we’ll apply a 40% credit on the gear you are turning in for their new ski gear. We carry kids’ ski gear from K2 and Atomic. And our own little ones do all the necessary testing for us so you know your little shredders are skiing in the best!” – Jans

Video of me in Alaska last week on my Jans mounted skis and Jans punched boots:

It doesn’t hurt that Jans backstory is fantastic.

The first ski shop in Utah!

Jan Peterson’s father founded Pete’s, the first ski shop in Utah, and Jan learned the business growing up. After years of ski racing and coaching, Jan decided to try his hand at his other avocation — writing — and became an advertising copywriter. While he was successful at it, Jan found he preferred casting a fly and talking about the latest ski equipment with customers to worrying about ad deadlines, so he returned to the outdoor industry.

In 1980, the same year that Deer Valley® opened, Jan started his own namesake shop not far from the location of the current Jans flagship store. Fortune smiled on the fledgling operation, and he soon opened more store locations.

Over the years, Jans has expanded from just a ski shop to also include mountain biking, road biking, fly fishing, and snowshoeing. Additionally, through an affiliation with White Pine Touring, Jans and jans.com are able to provide clients with Nordic skiing and alpine rock climbing.

One of the defining differences between Jans and other outdoor specialty stores in a resort town is that, while we have our share of youth and enthusiasm, the Jans staff includes many longtime industry Experts. When you’re looking for expertise that transcends what’s written in a manufacturers’ catalog, visit the Experts at Jans, or consult jans.com. You’ll often find many products featured in these catalogs were developed with the help of Jans Experts too!

Another video of me heli-guiding in Alaska on my Jans mounted ski and Jans punched boots:

If I need gear, rentals, advice, or guiding – I go to Jans.

It really is key for me to have a shop I can rely on and I can’t stress enough how enjoyable it is to walk into a shop full of good people and learn about the latest greatest gear out there.

Half the time I’ve spent in Jans I’ve just drifted around looking gear, asking questions, and hanging out.

Thanks, Jans.

Ski jigs and stuff. image: snowbrains