ZipFit has three brand values: Build the Best Product, Foster Community, and Keep Skiing Alive. This season, ZipFit leaned into its goal of fostering community and invited 10 of its athletes on a hut trip in the heart of Colorado’s Elk Mountains.
Related: [VIDEO] Skiing All 52 13,000-Foot Peaks in Colorado’s Elk Mountains in 60 Days—ZipFit’s Michael Wirth is a BEAST
For the brand, connecting with its customers, its athletes, and its dealers are at the core of its business model. This trip in particular provided some product feedback, but mostly brought a bunch of great skiers together to meet each other and share in ZipFit’s collective passion: skiing in the mountains.