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By Francis Xavier | March 8, 2022 11:37 am ET

Most corporate sponsors don’t go much beyond monetary contributions in exchange for branding opportunities but the folks at Toyota are taking it a hell of a lot further with their involvement competitive sit-ski alpine racing. Check out this video of the team at TRD applying lessons learned from motor racing to adaptive skiing. It will be obvious by the end that this is a beautiful partnership and these folks truly believe in the cause.

adaptive, alpine, Engineers, race, racer, racing, sit-ski, ski, toyota, TRD, Skiing